TikTok will start working with a digital watermark system called Content Credentials to help identify more photos, videos and audio-only content created using artificial intelligence tools from the likes of Microsoft, Adobe and OpenAI.
The Chinese social networking giant, which is fighting a potential ban in the US over national security concerns, already labels AI-generated content made using TikTok’s AI effects tools. The company said its new moves will be part of an expanding effort to fight disinformation and misinformation.
“AI enables incredible creative opportunities, but can confuse or mislead viewers if they don’t know content was AI-generated,” TikTok said in a statement. “Labeling helps make that context clear.”
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