In June this year, Nurul Nabila Idris faced the dilemma of dwindling sales at her home-based nasi lemak business in Seri Kembangan, Selangor.
She added that her business’ previous premises, located at a highway R&R, had just closed down due to renovation works.
The entrepreneur, 31, felt that she needed to draw in more customers to her new home-based location in order to improve sales.
“I decided to do a livestream even though we only had about 600 followers on our TikTok account. In our first livestream, I just set up a camera to show our plating process,” she said when contacted by LifestyleTech.
Nurul Nabila admitted that she was quiet throughout the first livestream as she was unsure of…
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