Automattic’s WordPress VIP acquires Parse.ly to bring web content analytics to the enterprise

WordPress VIP (WPVIP), Automattic’s enterprise-focused content management platform, has acquired Parse.ly, an engagement analytics platform aimed at online publishers. Terms of the deal were not disclosed.

While Automattic is perhaps better known as the parent company of WordPress.com, it also operates a host of third-party services including WPVIP, which is a managed hosting service for  enterprises and high-traffic websites. With WPVIP, which is an official Automattic subsidiary with some 150 employees and its own leadership and development teams, companies such as Salesforce, Microsoft, Slack, Spotify, and Facebook gain access to a dedicated team of WordPress experts alongside a suite of enterprise-grade plugins, integrations, and APIs.

After a prolonged beta period,…