The websites above have vastly distinct designs, but they each follow some fundamental principles of good website design, namely clarity. Not every website has to use a minimalist design, but they should all offer clear, uncluttered information for the visitor.
When a visitor lands on your homepage, they should find two basic things: what you do and what you want them to do, says Stefan Davis, owner and principal designer of Stefan Davis Design, which offers website and other design services for campaigns and nonprofit organizations.
“Whatever your goal is, pick a call to action that gets you to that goal,” says Davis. “[Include] one section that tells [the visitor], what will this website do for you? What kind of information are we giving the reader? And what do we want…
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