GARNER, NC. — Butterball LLC released its Togetherness Report: Capitalizing on Consumer Appetite for Shared Meals, which examines the impact of consumer shopping behavior on preparing shared meals beyond the holidays.
Butterball defines a shared meal as a planned meal prepared and eaten at home with other people. This could include immediate family meals, casual meals with family or friends, and special occasion meals.
“For 70 years, Butterball has helped new and seasoned hosts prepare the perfect Thanksgiving centerpiece to foster togetherness through food; however, there are numerous opportunities and a strong desire for people to gather over shared meals throughout the year,” said Kyle Lock, Butterball’s vice president of retail and international marketing. “We examined the…
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