The turkey company’s survey highlights how grocery stores can attract shoppers preparing for a meal with family and friends, year-round
GARNER, N.C. – Butterball, the best known and most loved* brand of turkey in the U.S., released the Butterball Togetherness Report: Capitalizing on Consumer Appetite for Shared Meals, uncovering how consumer shopping behavior is impacted when preparing for shared meals beyond the holidays and opportunities for grocery retailers to capitalize on these behaviors.
The report examines shared meals – planned meals prepared and eaten in a home with other people, whether family or friends – to highlight the dynamics of human connection. Shared meals can include immediate family meals, casual meals with family or friends, and special…
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