Legal and court losses are piling up across Europe for American ad tech companies – and for Google.
Turns out navigating the GDPR and last year’s Schrems II decision, which invalidated Privacy Shield, the former data-sharing agreement between the US and the EU, is far from straightforward.
In January, the Austrian data protection authority (DPA) ruled that sites can’t use Google Analytics if the service shuttles data back to US servers. Which Google does.
The French DPA, called the CNIL, released its own judgement last week agreeing with the Austrian DPA. One decision in Austria might be considered an outlier. But with the French CNIL – the bellwether of European data regulators – backing up Austria’s ruling, this is starting to look like a consensus among…
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