Memes convey ideas through clever image-text combinations, while GIFs offer dynamic and immersive experiences. Leveraging their shareability, memes and GIFs tap into shared experiences and cultural references, fostering connection and exponential exposure.
Understanding how to use memes and GIFs to go viral on Instagram is a key tactic employed by marketers and marketing agencies across the world, often to good effect.
Use Memes and GIFs
Memes are inherently humorous, bite-sized content that often draws attention and garners plenty of shares. An excellent way to utilize memes is to accompany them with captions related to the photo. GIFs also create huge engagement by being a shareable form of content expressing emotion.
To ensure that a meme or GIF goes viral on Instagram,…
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