Is Twitch the New Platform for Beauty Brands? Charlotte Tilbury Takes the Leap

In a bold move that blends the worlds of beauty and gaming, Charlotte Tilbury Beauty has entered the realm of live streaming on Twitch. 

The renowned makeup brand has launched its official Twitch channel, introducing a new audience to Charlotte Tilbury’s tips and tricks, as well as makeup tutorials. With a schedule featuring three-hour live streams five days a week, hosted by two Twitch-native streamers, this venture marks a significant milestone for the brand.

A Fusion of Beauty and Gaming

Charlotte Tilbury Beauty is making a splash on Twitch by combining two seemingly distinct worlds: makeup and gaming. 

The Charlotte Tilbury Twitch channel, hosted by popular Twitch streamers Meggsoundslikeegg and 35pRamen, aims to seamlessly blend the beauty and gaming…