To say the last few months have been challenging for the restaurant industry is an understatement. Fortunately, as operations begin to normalize and the industry emerges from the recent pandemic, owners and business leaders will likely find themselves with more time to dedicate to strategy in order to drive traffic and awareness.
The pandemic created a surge in online ordering and carryout the industry hasn’t previously seen. Ma and Pa shops that may have once been cash only or didn’t take reservations were forced to quickly adapt to survive, and for many, that meant creating website. For restaurants and chains that already had a web presence, it was time to further integrate with Google’s ecosystem via their social media, website, menu integrations and more.
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