Growing up, you may not have been a fan of (or even heard of) Korean films and dramas. Perhaps it was the Western discovery of the now infamous K-drama genre, the chart-topping band BTS or the release of the multi-Oscar-winning thriller Parasite that got your attention. Either way, the whole world has played host to the undisputed rise in the popularity of South Korean culture in recent years.
The latest decision of streaming giant Netflix reflects this surge of love for Korean culture – something which is known as ‘Hallyu’, a Chinese term meaning ‘Korean Wave’. The site announced earlier this week that they plan to invest billions in South Korea in an attempt to bring in more subscribers and re-ignite the platform’s growth.
K-Everything: The Rise Of South Korean Culture
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