Kajabi, the video education and web hosting platform for content creators to sell, manage and market online courses, announced today that its 60,000 creators earned a combined $5 billion in lifetime gross merchandising value (GMV).
The company claims that its GMV has increased by 528% since 2019 and more than doubled since the end of 2021. The $5 billion figure is a significant jump from March 2020, when Kajabi had over $1 billion in creator revenue, former chief marketing officer Orlando Baeza previously told TechCrunch.
Founded in 2010 by Kenny Rueter and Travis Rosser, Kajabi gives “How to,” Do-it-Yourself (DIY) and other knowledgeable content creators the ability to monetize their online courses and other digital products like virtual meetups, coaching programs, membership…
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