A telehealth startup that gained popularity during the pandemic has said it shared private patient data with tech giants Google, Meta, and TikTok for years.
As reported by TechCrunch(Opens in a new window), Cerebral, which is used by millions of people to search for therapy or mental health services, said it disclosed data collected from its online mental health self-assessment with third-party advertisers, as well as big tech.
The data was shared via tracking pixels, custom-built code that Meta, TikTok, and Google allow developers to embed in their apps and websites. As The Verge notes(Opens in a new window), Meta’s tracking pixel for instance can collect data about a user’s activity on a given app or website after an ad is clicked on the platform. Information is then tracked in…
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