IAADFS joins forces with m1nd-set and Blueprint to host workshop dedicated to Gen Z consumers : Moodie Davitt Report

The International Association of Airport and Duty Free Stores (IAADFS) has partnered with m1nd-set and Blueprint for a bespoke workshop, named GenZ RedY.

The sessions will be held as a webinar on 29 May, 10am EST (UTC-5:00).

The workshop features key insights into the young generation’s travel and consumption trends.

M1nd-set will present a comprehensive analysis of Gen Z shopper behaviour in travel retail, with an emphasis on North American shoppers, across a wide range of themes.

The workshop will delve into the shopping preferences of the Gen Z consumer segment {Image courtesy of m1nd-set}

Among the key topics in the presentation will include Gen Z attitudes and behaviour; travel and booking habits; performance indicators including footfall, conversion and purchase rates; and drivers…


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A Guide to Crafting Eco-Friendly Virtual Events

As UK businesses increasingly embrace sustainability practices, the events industry is also evolving to prioritise environmental consciousness.

With the rise of virtual events, organisers now have unique opportunities to reduce their carbon footprint digitally and therefore promote eco-friendly practices. This guide explores the principles, strategies, and considerations for crafting environmentally sustainable hybrid events as well as virtual events.

 

What Are Eco-Friendly Virtual Events, And Why Are They Important?

 

Eco-friendly virtual events are online gatherings that prioritise sustainability in their planning, enforecement, and final outcomes. These events aim to cause minimal environmental impact. They attempt to do this by reducing resource consumption, energy…


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TikTok Will Start Watermarking AI Content to Warn Users

TikTok will start working with a digital watermark system called Content Credentials to help identify more photos, videos and audio-only content created using artificial intelligence tools from the likes of Microsoft, Adobe and OpenAI.

The Chinese social networking giant, which is fighting a potential ban in the US over national security concerns, already labels AI-generated content made using TikTok’s AI effects tools. The company said its new moves will be part of an expanding effort to fight disinformation and misinformation. 

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“AI enables incredible creative opportunities, but can confuse or mislead viewers if they don’t know content was AI-generated,” TikTok said in a statement. “Labeling helps make that context clear.”

Read more: How Close Is That Photo to the Truth? What to…


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