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Campaign: Donna’s Super Bowl Playbook
Companies: Barefoot Wine
Agency Partners: Praytell (agency of record)
Duration: February 5–11, 2024

It turns out the Kelce family can do more than just play football well, host one of the most popular podcasts and make Taylor Swift happy. Donna Kelce, the mother of Kansas City Chiefs tight end and Swift’s boyfriend Travis Kelce, also apparently knows how to incorporate wine into a Super Bowl party.  

Strategy

Barefoot Wine conducted a campaign in November with Donna Kelce called the Barefoot Bandwagon Box, targeted at new football fans — of which, thanks to Swift, there are many. The brand offered them a chance to attend a game between the Kansas City Chiefs and the Philadelphia Eagles and sit in a suite with Donna Kelce and Barefoot’s…

If you’re in a bind for time and need to tidy up your space fast, these expert-recommended cleaning hacks will do the trick.

Despite becoming a cliché, numerous studies have proven that a clean space equals a clear mind.

This is because, to the brain, clutter represents unfinished business, which raises cortisol in the body, as well as contributes to depression and leads to decreased focus, according to Very Well Mind. 

However, on the flip side, cleaning can improve physical health and mood, boost confidence and increase focus. Psychologists recommend starting small, setting a timer and asking for help, as needed.

Cleaning is a revered ritual in some cultures, including for the Swedish who say this practice improves people’s relationship with death. Similarly, the infamous Marie Kondo…