Squarespace Inc. files to go public through direct listing on NYSE

Roblox Corp., Palantir Technologies Inc. and Asana Inc. have gone public through direct listings in the past year, after earlier listings by Spotify Technology SA and Slack Technologies Inc.

Squarespace is planning to list its shares on the New York Stock Exchange, following in the footsteps of every major direct listing except Coinbase. While investment banks don’t underwrite offerings as they do in IPOs, they advise the company on the listing. Squarespace is working with with banks including Goldman Sachs Group Inc. and JPMorgan Chase & Co., according to its filing.

Led by founder and Chief Executive Officer Anthony Casalena, Squarespace competes against publicly traded rivals Wix.com Ltd. and GoDaddy Inc., among others. It’s backed by investors including General Atlantic,…

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