Tag Archives: Ads

As per the latest reports, the apex court of India, Supreme Court directions, the celebrities, social media influencers, and advertisers will share equal responsibility and liability in case they endorse or disseminate deceptive and misleading advertisements or services concerning food and health products.

Supreme Court Mandates Accountability in Advertising and Endorsements

Supreme court said that “It is the shared responsibility of advertisers and endorsers, including celebrities and influencers, to ensure the accuracy of advertisements.”

A bench which comprised of Justices Hima Kohli and Ahsanuddin Amanullah said that “Endorsements by public figures, influencers, celebrities, etc., go a long way in promoting a product, and it is imperative for them to act with responsibility…

Leading perpetrator of online investment scams, which cost Australians and New Zealanders billions of dollars, unmasked in new report.

Infoblox has released a report unmasking Savvy Seahorse as a leading perpetrator of online cybercriminal investment scam websites.

The threat actor has operated in the shadows since at least 2021 and its target victims include people in Australia and New Zealand (A/NZ).

Savvy Seahorse uses Facebook ads to lure in victims and convince them to open accounts, make deposits and invest in companies including Tesla and Meta.

Once deposited, the cybercriminal gang then transfers the funds to a bank in Russia.

Its tactics, techniques, and procedures (TTPs) also include ChatGPT and WhatsApp bots imitating online webchats to encourage victims…

Crafting compelling social media ads takes more than just throwing some words and images together. To truly connect with your audience and drive results, you need the magic of copywriting.

What does this mean exactly? Copywriting magic involves weaving words in a way that attracts, engages, and motivates readers to take action. It’s about understanding your audience on a deeper level and speaking directly to their needs and desires.

When done right, copywriting can be the secret sauce that makes your social media ads pop. Here are some of the top ingredients you need to create irresistible social media ad copy:

1. Head-Turning Headlines

First things first, your headline is the gatekeeper of your social media ads. It’s what makes a scrolling thumb stop in its tracks. You need…

When it comes to the targeted advertisement and its refinement, Meta-owned Facebook has always been under scrutiny for its data tracking practices. Time and again the name has been smudged with the accusations of privacy infringement. Now, the company has come up with a feature called as “Link History” on its mobile app in which it shall enable the users to opt out from sharing their browsing records with the platform. It was through a blog post that this feature was revealed by Facebook.

Users Can Deactivate Link History to Opt Out of Targeted Ads

Since, the Link History is activated on user devices, Facebook is able to maintain a log of all the clicked links in order to serve the users with more personalized ads. Now, the users are also empowered to opt out of the same. 

That…

ONTARIO, Canada–(BUSINESS WIRE)–LegalBet Canada announces its most recent investigation into the effects gambling advertisements may have on bettors from various demographics. Is the notoriety of gambling ads justified?

Betting companies have been under a cloud of suspicion regarding their advertising policies. A recent poll by Ipsos claims that nearly half of Canadians (48%) say the volume of gambling advertisements is excessive and that regulators need to check such ads. The sentiment is shared by the Alcohol and Gaming Commission of Ontario (AGCO), the chief regulator of gambling in the Heartland Province. AGCO is currently looking for ways to tighten the screws on the participation of famous athletes and celebrities in advertising campaigns about betting.

Our team of…