Tag Archives: Fraud

Becoming a victim of fraud is a concern for both individuals and business owners alike, especially in light of the incredible advancements in technology used by cybercriminals. With the proliferation of the internet, information and data is now being shared far more broadly, which, in turn, creates a great deal more risk.

Thus, while information sharing has been incredible for global communication and business in general, it’s also created a lot of opportunities for criminal activity.

So, if you’re a business owner or a high-up executive, the biggest question is how you can properly protect your bank account from fraud and any other criminal activity.

Unfortunately, there’s no easy, foolproof way to ensure that you never become the victim of cybercrime, but there are…

Last year, digital ad spend passed $600 billion worldwide. Impressive, right? Here’s a more impressive stat: an estimated $150 billion of that was stolen by digital ad fraudsters and bots. That’s $411 million every day.

We know that digital ad fraud – attempts from cybercriminals to defraud digital advertisers for financial gain by misrepresenting clicks, conversions or data events – now accounts for $1 of every $4 spent on digital ads. This can come in many forms, from cybercriminals working alone or in a group, to large organizations attempting to thwart competitors by hijacking ad campaigns.