The ad industry’s battle with ad fraud rumbles on: who will win?

Last year, digital ad spend passed $600 billion worldwide. Impressive, right? Here’s a more impressive stat: an estimated $150 billion of that was stolen by digital ad fraudsters and bots. That’s $411 million every day.

We know that digital ad fraud – attempts from cybercriminals to defraud digital advertisers for financial gain by misrepresenting clicks, conversions or data events – now accounts for $1 of every $4 spent on digital ads. This can come in many forms, from cybercriminals working alone or in a group, to large organizations attempting to thwart competitors by hijacking ad campaigns.