Tag Archives: Holiday

Campaign: Officially Sponsored Host
Companies: Jimmy Dean (owned by Hillshire Brands)
Agency Partners: Ogilvy (creative, PR, social media and influencer management); Mindshare (paid media and influencer management)
Duration: November 16 – December 6, 2023

It takes a lot of work to stage a social gathering.

As such, Jimmy Dean, a Hillshire Brands meat products line, decided to launch a campaign to help party hosts. 

Strategy

Jimmy Dean created a contest consumers could enter to win one of 10 prize packages, which included $1,000 to use however they wished and a set of collectibles curated by the brand and Josh Peck, an actor and comedian who has also been named as the brand’s chief hosting officer. 

Peck “perfectly melds our uplifting tone with his wit and charm, which is just…

Vallejo Project in collaboration with Greater Valley Recreation District (GVRD) and Klein Financial Corporation (Harbor Park Apartments) is inviting the community to a Holiday Bazaar and Gumbo Feed this Saturday.

The event will be from 2 to 5 p.m. at the Norman King Center, located at 545 Magazine Street.

The Vallejo Project conducts work readiness training, assisting young adults aged 18-26 in navigating their transition to adulthood through mentorship, soft skills training, and social-emotional strategies for wellness. It’s objective is to get our youth ready for high earning jobs.

The Holiday Bazaar and Gumbo Feed will feature live Motown music as attendees will have numerous opportunities to unleash their creativity by crafting their own Christmas cards and presents.

The event…