Source link
Get inside Wall Street with StreetInsider Premium. Claim your 1-week free trial here.
Leaseweb’s dedicated servers and global network of data centers deliver increased reliability and scalability to support Xe.works’ digital advertising platform and future business growth
AMSTERDAM–(BUSINESS WIRE)–
Leaseweb Global, a leading hosting and cloud services company, today announced that Xe.works, a global, multi-directional media company that buys and sells digital advertising space for websites and mobile apps, selected Leaseweb as the exclusive Infrastructure-as-a-Service (IaaS) provider for its global advertising technology network serving customers in the U.S., Europe, Israel and Asia-Pacific region.
Xe.works operates a digital advertising platform based on Real-Time…
AMSTERDAM–(BUSINESS WIRE)–Leaseweb Global, a leading hosting and cloud services company, today announced that Xe.works, a global, multi-directional media company that buys and sells digital advertising space for websites and mobile apps, selected Leaseweb as the exclusive Infrastructure-as-a-Service (IaaS) provider for its global advertising technology network serving customers in the U.S., Europe, Israel and Asia-Pacific region.
Xe.works operates a digital advertising platform based on Real-Time Bidding (RTB) technology, which enables the buying and selling of online ad impressions through an automated auction-based model. RTB allows multiple advertisers to bid on a publisher’s ad inventory, with the entire transaction taking place in a matter of milliseconds. Even…