On a cursory scan of its website and Instagram page, Mighty White Soap Co might look like an innocuous, cutesy personal care brand, albeit one with an arguably archaic and tone-deaf name. But a closer look turns up some offbeat offerings mixed in among its seasonal designs, colorful swirls, and floral patterns, like a soap embedded with glow-in-the-dark letters that read CIA. And a review of all their product names reveals a disconcerting mélange of unremarkable odor monikers (“Autumn Caress”), strange references to obscure far-right memes (“Clown World”), and an apparent fixation on white consumers (“Morally White,” “Caucasian Abrasion”).
The Mighty White Soap Co website does not have a traditional “About” page, or even a quick list of company values. But a deep…
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