Apple is taking aim at a tool the ad industry uses to monitor internet users by cracking down on “tracking parameters” from web links.
Users encounter tracking parameters on URLs from an ad campaign circulating on social media or over email. The URL can contain special text to help marketers confirm that users are clicking their links through a marketing campaign.
An example of a tracking parameter
(Credit: SEMRush)
However, tracking parameters can also help the ad industry profile a user’s web-browsing activity by indicating which sites they used to view and click on a marketing campaign. That privacy risk is causing Apple to take action.
“Some websites add extra information to their URLs in order to track users across other websites,” the company says. “Now this…
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