UN Calls for Global AI Watchdog

MarTech industry experts have given their support to calls for a new global AI watchdog. The call to action comes as UN Secretary-General Antonio Guterres gave his backing to a proposal by leading artificial intelligence executives for the creation of an international AI watchdog body like the International Atomic Energy Agency (IAEA).

Generative AI technology that can spin authoritative prose from text prompts has captivated the public since ChatGPT launched six months ago and became the fastest growing app of all time. AI has also become a focus of concern over its ability to create deepfake pictures and other misinformation.

“Alarm bells over the latest form of artificial intelligence – generative AI – are deafening. And they are loudest from the developers who designed it,”…