The popular short-video app TikTok is reportedly considering banning links to external online marketplaces. The possible decision, while not confirmed by TikTok itself, has sparked discussions about the platform’s strategy to enhance its own online shopping offerings and drive sales exclusively through TikTok Shop.
TikTok’s E-Commerce Ambitions
Reports from The Information suggest that TikTok is considering the idea of prohibiting external e-commerce links. This would mean users could only make purchases through TikTok Shop, the company’s in-app online marketplace.
The intention behind this move is to funnel all shopping activities through TikTok’s own ecosystem, thereby creating a captive market and generating revenue directly within the platform.
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