What is cloud storage? A comprehensive evaluation of data-as-a-service

Cloud storage (opens in new tab) remains one of the more confusing tech terms around; nearly a quarter million queries on “what is cloud storage” were carried out globally over the past 12 months according to Google, a 21% rise over the same period the year before.

At its simplest, Cloud storage is disk space, usually in a data center, which you can access to save or retrieve files. That space is usually owned and operated by what is commonly called a hyperscaler (e.g. Google, Facebook, Apple, Microsoft, Amazon, Tencent or Alibaba). 

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