The new normal has witnessed digital customer experience gaining increased importance with 40% of large enterprises increasing their MarTech budget spending across DCX (More details in the blog DCX the new frontier of MarTech).
In addition to this increased focus on DCX, the last year witnessed some key shifts with respect to MarTech Stacks and its implementation.
One such key transition that has been taking shape over the last couple of years is the shift from agency-led-model to vendor-led-model. This was also highlighted in our enterprise survey this year with 80% of the companies preferring to engage directly with the MarTech providers for the platform implementation.
Source: NASSCOM MarTech Report…
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