The account-sharing crackdown that Netflix announced almost a year ago and started implementing in the spring has yet to scare most account borrowers into paying up. But it probably makes business sense anyway, according to a new survey from MoffettNathanson.
That market-research firm commissioned Publishers Clearing House (yes, the company does things besides run a sweepstakes that sends giant replica checks to people’s front doors) to survey 19,000 Americans in Q3 about their usage of the video-streaming service. The first takeaway: Most Netflix viewers watch by the rules.
A full 77% of respondents say they only use their own account, while 8% sometimes lean on somebody else’s subscription (the report doesn’t get into why), and 14% only watch on other people’s accounts.
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